Stackables Product Line Launch

Context

Techademy's training catalog was deep but hard to buy. We packaged it into Stackables: ten stackable skill tracks aligned to the most in-demand roles.

My Role

I built the launch and the sales system around the packaging.

What I Built

A ten-track deck suite covering Gen AI, Data Science, Full Stack, SDET, PMO, Cybersecurity, Cloud, QE, Leadership, and Complex Project Management, iterated through three versions with sales feedback. An outbound email program introducing the framework. A per-track ad creative system in horizontal and vertical formats.

Results

• +Stackables became a standard motion in enterprise conversations
• +Proof points from IBM, Virtusa, Capgemini, and Cognizant engagements woven into outreach

Artifacts

Introducing Stackables

The stacking framework

Per-track ad: Gen AI

Per-track ad: Full Stack

Per-track ad: SDET