Karthik Kumar

2023 – Present

AVP Marketing

Techademy

Owning enterprise ABM and revenue marketing across 100+ priority accounts, partnering with sales leadership and the Chief Business Officer.

• •Increased enterprise win rates by 72% and improved deal velocity by 37% through hyper-personalized ABM programs
• •Drove 60%+ lift in account-level engagement, contributing to ₹13.7 Cr in marketing-attributed revenue
• •Architected Salesforce CRM and multi-touch revenue attribution (W-shaped, full-path) for board-level reporting
• •Redesigned marketing operating model using AI-driven workflows, reducing team from 20 to 5 while increasing output per person by 30%

2021 – 2023

Sr. Digital Marketing Manager

Techademy

Built and scaled the initial ABM motion across all enterprise accounts, supporting pipeline acceleration and contributing to promotion into AVP role.

• •Supported ₹50 Cr enterprise pipeline and contributed to 30% year-over-year growth
• •Reduced customer acquisition cost by 10% while delivering 3.8:1 ROAS
• •Launched targeted PPC and display campaigns generating ₹1 Cr+ revenue within six months

2015 – 2021

Search Engine Marketing Manager

Brute Marketing Agency

Owned performance marketing execution across seven mid-market client accounts, managing $500K+ in monthly media spend.

• •Delivered average 12% improvement in ROI through continuous optimization and experimentation
• •Designed automated performance reporting dashboards, reducing manual reporting effort by 50%
• •Drove 20% increase in click-through rates through ad-to-landing-page alignment

2013 – 2014

Digital Marketing Manager

Letz Do It Den

Defined and executed content and digital strategies for client accounts, contributing to a 60% increase in firm-level revenue.

• •Managed key client relationships end to end, contributing to $20K in incremental sales
• •Increased content reach by 70% through digital distribution strategies

2011 – 2013

Account Strategist

Google

Influenced $13M+ in incremental revenue across APAC and US advertiser portfolios through structured account planning and performance optimization.

• •Exceeded revenue targets by 20% through data analysis and experimentation
• •Provided functional leadership for a 15-member project team
• •Drove adoption of automated dashboards used by 100+ internal stakeholders

2008 – 2009

Research Manager

Khabri Market Research

Led market research projects, building the analytical foundation that shapes the data-driven approach to marketing today.

2007 – 2008

Software Engineer

Infosys Technologies

Started career in technology, building the systems-thinking foundation that informs marketing operations architecture.