Each project represents a marketing system designed, built, and optimized to produce measurable business outcomes.
Built a full-funnel account-based marketing engine using 6Sense, targeting enterprise accounts with personalized multi-channel campaigns.
Designed an AI-augmented content production system that increased publishing velocity while maintaining quality and SEO performance.
Architected the go-to-market strategy for an enterprise talent transformation platform, from positioning to pipeline.
Built a multi-touch attribution system connecting marketing activities to revenue, enabling data-driven budget allocation.