Work That Shipped

Thirteen mini case studies from five years leading marketing at Techademy. Real campaigns, real creative, real numbers. Every artifact below went to market.

Enterprise ABM Engine
Techademy01

Enterprise ABM Engine

Implemented 6sense and built the full ABM operating system around it: account scoring, multi-channel orchestration, Salesforce architecture, and W-shaped attribution.

72%lift in enterprise win rates
₹13.7 Crmarketing-attributed revenue
ABMDemand Gen6senseRevenue Marketing
AI Marketing Operating System
Techademy02

AI Marketing Operating System

Four AI production systems replaced specialist functions: an ad operations OS, a 14-stage blog factory, an ebook publication workflow, and a multi-agent LinkedIn generator.

20 → 5team size, same output and more
+30%output per person
AI OpsAutomationTeam Transformation
AlphaRecrewt Product Launch
AlphaRecrewt by Techademy03

AlphaRecrewt Product Launch

Took an AI hiring product from unnamed to launch-ready: category thesis, GTM strategy, brand identity, buyer's guide, decks, and homepage copy.

$2.8-4.5MYear 1 ARR target set in GTM
70%+target pilot-to-close rate
Product MarketingGTM StrategyCategory DesignBrand
B2B Website Redesign
Techademy04

B2B Website Redesign

Led research, information architecture, copy, and design direction for the integrated B2B website that shipped in December 2024.

15+solution pages written
2full visual directions to mockup
Web StrategyPositioningConversion Copy
Client Story Engine
Techademy05

Client Story Engine

Built a library of 15+ client case studies and 20+ designed ebooks, each shipped with matching ad sets and fed into ABM journeys and sales decks.

15+client case studies
20+ebooks with design system
Content MarketingCase StudieseBooks
Franchise & B2C Performance Marketing
IIHT / MyTechademy06

Franchise & B2C Performance Marketing

Ran a multilingual video ad program in Hindi, Telugu, and Kannada plus a 14-bundle D2C subscription creative system, iterated wave over wave for a year.

850+franchise leads in tracked 2025-26 waves
3languages in the creative program
Paid MediaVideo AdsLead GenMultilingual
Stackables Product Line Launch
Techademy07

Stackables Product Line Launch

Packaged the training catalog into ten stackable skill tracks with a full deck suite, outbound program, and per-track ad creative system.

10skill tracks packaged
3deck versions iterated with sales
Product MarketingPackagingSales Enablement
Award-Winning Positioning
Techademy08

Award-Winning Positioning

Authored evidence-packed award submissions that won Brandon Hall Gold and Silver in 2024 and Bronze in 2025, then turned the wins into sales assets.

Gold + SilverBrandon Hall Tech Awards 2024
BronzeBrandon Hall 2025
AwardsExecutive StorytellingProof Building
Deal-Specific Sales Collateral
Techademy09

Deal-Specific Sales Collateral

Created competitive battle cards, adoption pitches, and print brochures on demand for live deals, including a scripted PDF pipeline for instant updates.

< 1 weektypical turnaround per asset
Sales EnablementCompetitive PositioningDesign Direction
Tata Communications Field Activation
Tata Communications10

Tata Communications Field Activation

Designed the Global Learning Week Roadshow across four cities with themed zones, gamification, and enrol-on-the-spot journeys.

4cities activated
5themed engagement zones per stop
Event MarketingClient ActivationAdoption
Randstad Digital Launch Films
Randstad Digital11

Randstad Digital Launch Films

Wrote and produced a two-phase video campaign: a teaser building buzz, then a 60-second launch film introducing the platform pillars.

2campaign phases, teaser to launch
60slaunch film, storyboarded scene by scene
Video MarketingScriptwritingLaunch Communications
Executive Visibility & Press
Techademy12

Executive Visibility & Press

Ghostwrote national press features where customer executives told their own platform stories: Forbes India, Business Today, and CGI leadership interviews.

Forbes IndiaInfosys Springboard feature
Business TodayTata Communications interview
PRGhostwritingCustomer Advocacy
LinkedIn Enterprise Demand Gen
Techademy13

LinkedIn Enterprise Demand Gen

Ran and optimized LinkedIn's largest B2B ad account by creative reuse: one engagement ad split across three audience segments, and a document-ad program that cut cost per lead to a third of the account average.

171leads from one creative across 3 segments
₹508.70cost per lead, best-performing whitepaper ad
Paid MediaLinkedIn AdsLead GenDemand Gen

Creative That Ran

Ads, covers, flyers, and mailers pulled straight from live campaigns. Click any piece to view it full size.