Techademy
Enterprise ABM Engine
Intent-led account-based marketing across 100+ enterprise accounts
Context
Techademy sells talent transformation to large enterprises. Broad lead generation produced volume but not quality. Enterprise buying committees research quietly, and we were invisible until an RFP landed. We needed to find in-market accounts before they raised their hands.
My Role
As AVP Marketing I owned enterprise ABM across 100+ priority accounts, partnering directly with sales leadership and the Chief Business Officer.
What I Built
I implemented 6sense as our intent data platform and built the full operating system around it. Account scoring combined intent signals, firmographic fit, and engagement. Campaigns orchestrated personalized touches across email, LinkedIn, display, and sales outreach based on buying stage. I architected the Salesforce CRM structure and W-shaped multi-touch attribution so every campaign's influence on pipeline was visible at board level. Sales got account-level talking points generated from 6sense signals, so conversations started warm.
Results
- +Enterprise win rates improved 72%
- +Deal velocity improved 37%
- +Account-level engagement lifted over 60%
- +₹13.7 Cr in marketing-attributed revenue, supporting a ₹50 Cr enterprise pipeline