AlphaRecrewt Product Launch

Context

Techademy built an AI hiring product and needed it launched as a category, not a feature list. I took it from unnamed product to launch-ready GTM.

My Role

I owned everything marketing-side: category, positioning, brand, GTM plan, and the full launch asset stack.

What I Built

I defined the category as Agent-Orchestrated Hiring Intelligence, positioned against automation vendors on decision quality rather than speed. The GTM strategy set a Year 1 target of $2.8M to $4.5M ARR from 12 to 20 enterprise accounts, with a pilot-first motion targeting 70%+ pilot-to-close. I wrote the value proposition framework, the buyer's guide, homepage copy, and the content strategy. I directed the brand identity and built the sales deck line and brochure.

Results

• +Complete launch package from category thesis to sales collateral
• +Positioning built to survive CEO, CHRO, and procurement scrutiny
• +Buyer's guide designed to set the evaluation criteria before vendors are shortlisted

Artifacts

Sales deck: agent-orchestrated hiring intelligence

Category positioning inside the deck

Brand identity system

10 Questions to Ask Before Buying Any AI Hiring Platform

Inside the buyer's guide

Product interface used across launch assets