B2B Website Redesign

Context

Techademy's website had grown page by page and no longer told one story. We repositioned the company as an integrated talent transformation platform and the website had to carry that.

My Role

I led the redesign end to end: research, information architecture, copy, and design direction.

What I Built

Competitor homepage analysis across the enterprise learning space. A complete page inventory and information architecture. Homepage copy built around the integrated platform story. Two full visual directions taken to mockup for stakeholder decision. Character-count guidelines so designers and writers worked to the same grid. Content for 15+ solution pages including Practice Labs, Hiring Assessments, Competency Mapping, and the AI agents page.

Results

• +New integrated B2B website shipped in December 2024
• +Became the foundation for all demand gen and ABM landing journeys
• +One platform story carried consistently across every page

Artifacts

Final homepage design

Direction A: purple theme

Direction B: orange theme

Companion print brochure carrying the same story