Techademy
Client Story Engine
The proof layer: case studies, ebooks, and gated resources
Context
Enterprise buyers do not believe claims, they believe evidence. Techademy had strong client outcomes and almost none of them documented.
My Role
I built and ran the proof layer: sourcing stories, writing them, and packaging them for sales and marketing reuse.
What I Built
A library of 15+ client case studies including Wipro, IBM, HPE, LTI Mindtree, Virtusa, and Infosys, with outcomes like skilling 10,000 full-stack engineers, 75% training cost reduction, and 45% deployment efficiency gains. A catalog of 20+ ebooks with a consistent thumbnail design system, each shipped with a matching ad set in three formats. A case study microsite for browsing the library. Case studies fed directly into ABM journeys and sales decks.
Results
- +Every major sales conversation had relevant proof on hand
- +Gated resources generated tracked lead flow campaign after campaign
- +One design system across the entire resource catalog