← All Work
IIHT / MyTechademy
Franchise & B2C Performance Marketing
Multilingual video ads and iterative lead gen waves
Paid MediaVideo AdsLead GenMultilingual
850+
franchise leads in tracked 2025-26 waves
3
languages in the creative program
14
subscription bundle creatives
Context
IIHT's franchise expansion needed a steady flow of qualified investor leads from a price-sensitive, regionally diverse audience.
My Role
I owned strategy, creative direction, and campaign operations across the waves.
What I Built
A multilingual video ad program with Hindi, Telugu, and Kannada versions in reel and landscape formats, plus Indian and American narrator variants for different segments. Iterative creative waves ran from January 2025 through January 2026, each wave informed by the last wave's lead quality. I also ran the D2C side: a 14-bundle subscription creative system and course-specific ad sets.
Results
- +Over 850 franchise leads captured in the tracked 2025-26 waves alone
- +Creative and targeting refined wave over wave using lead quality data
- +One creative system serving both franchise and D2C motions