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Techademy
Deal-Specific Sales Collateral
Battle cards, brochures, and one-pagers built for live deals
Sales EnablementCompetitive PositioningDesign Direction
< 1 week
typical turnaround per asset
Context
Big deals kept surfacing moments where a generic deck was not enough. Sales needed deal-specific collateral, fast.
My Role
I created these assets on demand, from copy to finished design, often inside a week.
What I Built
Competitor comparison battle cards for the HEXP assessment platform, including a styled buyer checklist, produced through a scripted PDF pipeline I built so updates regenerate in minutes. A GitHub Copilot adoption pitch for Birlasoft framing AI-enabled delivery as a competitive necessity, with a one-page training path. A four-page print capabilities brochure and a companion pocket brochure for field reps. The Techademy product comparison sheet used across deals.
Results
- +Sales walked into competitive evaluations with tailored, current material
- +Collateral regenerates from scripts in minutes instead of design cycles