Tata Communications
Tata Communications Field Activation
Four-city roadshow converting awareness into platform adoption
Context
Tata Communications needed employees to actually use the learning platform, not just know it exists. Awareness emails were not moving adoption.
My Role
I designed the activation program and produced every asset for it.
What I Built
The Global Learning Week Roadshow 2025 across Pune, Mumbai, Delhi, and Chennai. Each stop ran themed zones: a Discover zone with guided platform kiosks, an Experience zone with hands-on labs, a Challenge zone with Beat the Bot coding challenges and live leaderboards, an experts zone, and an enrol-on-the-spot booth with QR journeys. Gamification included quizzes, debugging challenges, and daily raffles. I produced the standees, mailer sequences, and theme videos, and built the High Demand Skill Summit campaign alongside it.
Results
- +Four-city activation converting passive awareness into on-the-spot enrolments
- +A repeatable event kit: zones, gamification, collateral, and follow-up journeys